Best Digital Marketing Company Calgary

Best Digital Marketing Company Calgary

Digital marketing in Calgary is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.  You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2018, 2 out of every 5 adults used voice search once per day. But in 2020, 50% of all searches will be done through voice search. In 2017 there were 13 updates and in 2016 there were 11.

In other words, Google has been averaging 12 updates per year if you combined the confirmed updates with the “unconfirmed” ones. Early search engines like Yahoo!, Infoseek, AltaVista, Lycos, and WebCrawler made significant strides in the digital evolution of search but let’s be honest, the golden years didn’t start until Google launched in 1998. Optimizing sites for search engines began to mainstream in the mid-90s and by 2004, SEO had become an essential marketing tool used on a global scale and digital marketing companies in Calgary. 

In the early days, techniques like keyword stuffing, article submissions and link spamming were recommended by guys who mostly just didn’t know better. Today’s content marketing & digital marketing companies in Calgary is based on all these principles: understanding the consumer better so you can appeal to their interests and needs with tailor-made content and information. 

These days, we know we have to earn attention with great content, conversations, transparency, opt-in email lists, word-of-mouth brand building, and viral marketing. And that’s just one of the ways the internet changed marketing. As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.