Digital Marketing Trends
By
T&G web solutions
With each passing year, new technologies come out, existing technologies get smarter and get more blitzed with marketing. This will persist every year at a quicker pace.
The ultimate goal of marketing -- and digital marketing, in particular, is getting and keeping your audience's attention. The only variations occurring are where the attention goes, mostly Digital Marketing Calgary trends a lot and that's what you need to be leveraging.
Mentioned are a few digital marketing trends for 2019:
Artificial Intelligence
Almost everyone talks about artificial intelligence (AI) but only a few understand. Imagine artificial intelligence as a group of computers that can analyze things rapidly. They are able to understand behaviors and patterns in a better way, by reading the data.
One can practice AI for tasks like securing your databases and providing insights to your team. For example, you could make use of AI to find prospects who are like your prevailing customers or scan social media conversations to provide real-time information on your competitors.
Chatbots
As the trend continues to evolve. For some reason, businesses have been a slow-going on accepting chatbots. But by 2022, it is estimated that chatbots will help businesses save over $8 billion per year.
These chatbots can be a help with customer service tasks and tie into your various systems to answer repetitive customer questions like: "When will my package be delivered?" "What time is my appointment?" "Where are you located?"
These Bots can also be used to warm prospects, schedule sales appointments and help make purchases. Chatbots can be used to help a client close auto loans without ever needing a human. It would ask all the questions that a human would ask and be designed to include emojis to make the conversation sound more natural.
If in a dilemma whether or not to invest in a bot, know whether you would want to use the bot for customer service or in more of a sales capacity. From there, you can steer yourself toward the technology that makes the most sense for your goals. One thing to keep in mind is that chatbots are not meant to replace complex human conversations. They can help, but they are still evolving and improving.
Smart Speakers and Audio
Nowadays every kid starts their morning with Alexa. By commanding the device, the questions (things to do, recipes, etc.) and order things in seconds. To take advantage of on this trend, suggestions are to optimize your website to voice search. To follow this, you must recognize what could be your customers be searching for. Do remember that audio queries are chatty and casual. A user searching for a restaurant would not say: "Alexa, a restaurant near me," but something like: "Alexa, what restaurants are serving dinner now?"
The next step is to include those questions and phrases all over your website. Form some FAQ’s and mention the answer all of those. You can also include some blog posts on different topics and questions, but the best way is to naturally include particular phrases.
Local Influencer Marketing
Influencer Marketing is not a new topic, the emphasis remains on local influencers. Unless one is running a massive global brand or an e-commerce business, chances are the Digital Marketing Agency Calgary is mostly local.
By-T&G Web solutions
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